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In cooperation with known charitable initiative Red company Converse has create limited collection of sports footwear which will be on sale in boutiques Gap. Models are created in white and olive colors; their price makes $67 and 50 % of this money Gap will confer as a gift to the charitable organization.
From maps of American Express to mp3-players by iPod and sunglasses by Armani – each brand cooperated with charitable initiative Red in different times, founded by the leader of band U2 Bono. However recently it has been founded out, that Red, having collected $18 million on struggle against tuberculosis, malaria and AIDS in the countries of Africa, has spent about $100 millions for advertising.
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