The shoe network "Monarch" plans to integrate it’s format format. Marketing director of network "Monarch" Elena Petrova has told that last week took place opening of the first shop "Footwear-hall Monarch" in Petersburg. In comparison with traditional shops of the network (area about 100-120 sq. m.) new footwear-halls will take up 200-300 sq. m. and in their assortment will be not only own marks by "Monarch" – footwear of foreign manufacturers from Germany, Portugal, Spain and other countries will be submitted also. Second shop of a new format will be open in May in Rostov, and in general company plans to open about five-ten such centers in a year.
